---
title: Advanced Advertising Features in Trellis
description: Advanced features reference guide
---
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# Advanced Advertising Features in Trellis
## Explore Trellis’s advanced ad configuration options to fine-tune performance, customize optimization behavior, and control how your campaigns learn, harvest, and scale.
#### Overview
Trellis offers a range of advanced settings that give experienced advertisers greater control over how their campaigns operate.
These tools help you:
- Refine how keywords and ASINs are discovered and harvested.
- Adjust bid behavior to balance growth and profitability.
- Customize campaign automation, pacing, and placement strategies.
You can access all of these options under **Configuration → Campaign Settings → Advanced Settings** within any Media Plan.
---
#### 🔍 Advanced Features Reference
| Feature | Description | When to Use |
| --- | --- | --- |
| [Discovery & Harvesting](https://support.gotrellis.com/en/knowledge-base/discovery-and-harvesting?hsLang=en) | Enables Trellis to analyze target data to discover new keywords and ASINs. Includes **Auto Campaigns**, **Keyword Harvesting**, and **ASIN Harvesting** settings. | Use when you want Trellis to expand targeting automatically and learn which keywords drive conversions. |
| [Optimization Strategies](https://support.gotrellis.com/en/knowledge-base/understanding-how-trellis-algorithms-optimize-your-amazon-ads?hsLang=en) | Choose how Trellis manages bids within your ACOS range — options include **ROAS Boost**, **GrowthMax**, **Product Launch**, and **Only Rules**. | Use to control whether campaigns focus on profitability, growth, or manual rule logic. |
| [Match Types & Tunneling](https://support.gotrellis.com/en/knowledge-base/match-types-and-broad-modifiers?hsLang=en) | Defines how closely your ads match customer search queries (Exact, Phrase, Broad). Trellis uses *Tunneling* to automatically shift spend from Broad → Phrase → Exact as performance improves. | Use to balance reach and efficiency while letting Trellis focus spend on high-performing keywords. |
| [Bid Ranges](https://support.gotrellis.com/en/knowledge-base/setting-bid-ranges?hsLang=en) | Set min/max bids to ensure bids remain within the range that you prefer. | Use to control how the system adjusts your bids up and down. |
| [Rule Programs](https://support.gotrellis.com/en/knowledge-base/understanding--rule-programs?hsLang=en) | Setup Rules Programs to customize the behaviour of bids and changes to your campaigns. | Use to control how the system is bidding based on your custom rulesets. |
| [Manage Dayparting within Trellis](https://support.gotrellis.com/en/knowledge-base/managing-dayparting?hsLang=en) | Setup hourly bidding multipliers based on daily/hourly campaign data. | Use to customize when you show up for customers throughout the day. |
| [Auto Harvesting and Negation Rules](https://support.gotrellis.com/en/knowledge-base/media-plan-auto-negation-and-auto-harvesting?hsLang=en) | Customize thresholds for harvesting new keywords and Automatically removes poor-performing search terms or ASINs to optimize efficiency. | Use to tighten or loosen when new keywords are added based on your data volume. |
| [Amazon Options and Placement Multipliers](https://support.gotrellis.com/en/knowledge-base/amazon-options-and-placement-multipliers?hsLang=en) | Choose between Amazon’s **Up/Down**, **Fixed**, or **Down Only** bidding logic and update placement multipliers. | Use to fine-tune how Amazon modifies bids during auctions. |
---
#### 🧠 Best Practices
| Tip | Why It Matters |
| --- | --- |
| Start simple, then layer in advanced settings | Trellis performs best when it can gather baseline data before multiple advanced rules interact. |
| Review results weekly | Many advanced features (like harvesting or budget split) evolve over 1–2 weeks as data accumulates. |
| Keep ACOS ranges realistic | Overly tight ranges can restrict learning or limit Discovery efficiency. |
| Document changes | Note any configuration updates in [annotations on Trellis](https://support.gotrellis.com/en/knowledge-base/how-to-add-annotations-on-trellis?hsLang=en) to track impact. |
---
#### 🧭 Where to Access Advanced Settings
You can find all advanced features under:
**Advertising Dashboard → Select Campaign → Configuration → Advanced Settings.**
Alternatively, you can view and edit multiple campaigns at once using:
**Reports → Ad Report → Bulk Actions**
- [Getting Started](https://support.gotrellis.com/en/knowledge-base/getting-started?hsLang=en)
- [Advertising](https://support.gotrellis.com/en/knowledge-base/advertising?hsLang=en#main-content)
- [Media Plan Settings](https://support.gotrellis.com/en/knowledge-base/advertising?hsLang=en#media-plan-settings)
- [How To](https://support.gotrellis.com/en/knowledge-base/advertising?hsLang=en#how-to)
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- [Dynamic Pricing](https://support.gotrellis.com/en/knowledge-base/dynamic-pricing?hsLang=en#main-content)
- [Pricing Strategies](https://support.gotrellis.com/en/knowledge-base/dynamic-pricing?hsLang=en#pricing-strategies)
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