Advanced Advertising Features in Trellis
Explore Trellis’s advanced ad configuration options to fine-tune performance, customize optimization behavior, and control how your campaigns learn, harvest, and scale.
Overview
Trellis offers a range of advanced settings that give experienced advertisers greater control over how their campaigns operate.
These tools help you:
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Refine how keywords and ASINs are discovered and harvested.
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Adjust bid behavior to balance growth and profitability.
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Customize campaign automation, pacing, and placement strategies.
You can access all of these options under Configuration → Campaign Settings → Advanced Settings within any Media Plan.
🔍 Advanced Features Reference
| Feature | Description | When to Use |
|---|---|---|
| Discovery & Harvesting | Enables Trellis to analyze target data to discover new keywords and ASINs. Includes Auto Campaigns, Keyword Harvesting, and ASIN Harvesting settings. | Use when you want Trellis to expand targeting automatically and learn which keywords drive conversions. |
| Optimization Strategies | Choose how Trellis manages bids within your ACOS range — options include ROAS Boost, GrowthMax, Product Launch, and Only Rules. | Use to control whether campaigns focus on profitability, growth, or manual rule logic. |
| Match Types & Tunneling | Defines how closely your ads match customer search queries (Exact, Phrase, Broad). Trellis uses Tunneling to automatically shift spend from Broad → Phrase → Exact as performance improves. | Use to balance reach and efficiency while letting Trellis focus spend on high-performing keywords. |
| Bid Ranges | Set min/max bids to ensure bids remain within the range that you prefer. | Use to control how the system adjusts your bids up and down. |
| Rule Programs | Setup Rules Programs to customize the behaviour of bids and changes to your campaigns. | Use to control how the system is bidding based on your custom rulesets. |
| Manage Dayparting within Trellis | Setup hourly bidding multipliers based on daily/hourly campaign data. | Use to customize when you show up for customers throughout the day. |
| Auto Harvesting and Negation Rules | Customize thresholds for harvesting new keywords and Automatically removes poor-performing search terms or ASINs to optimize efficiency. | Use to tighten or loosen when new keywords are added based on your data volume. |
| Amazon Options and Placement Multipliers | Choose between Amazon’s Up/Down, Fixed, or Down Only bidding logic and update placement multipliers. | Use to fine-tune how Amazon modifies bids during auctions. |
🧠 Best Practices
| Tip | Why It Matters |
|---|---|
| Start simple, then layer in advanced settings | Trellis performs best when it can gather baseline data before multiple advanced rules interact. |
| Review results weekly | Many advanced features (like harvesting or budget split) evolve over 1–2 weeks as data accumulates. |
| Keep ACOS ranges realistic | Overly tight ranges can restrict learning or limit Discovery efficiency. |
| Document changes | Note any configuration updates in annotations on Trellis to track impact. |
🧭 Where to Access Advanced Settings
You can find all advanced features under:
Advertising Dashboard → Select Campaign → Configuration → Advanced Settings.
Alternatively, you can view and edit multiple campaigns at once using:
Reports → Ad Report → Bulk Actions