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Conducting a Media Plan Review

Evaluate campaign performance, identify optimization opportunities, and make updates directly within Trellis to improve results.

 

Overview

A Media Plan Review is your regular process for assessing how your ad campaigns are performing in Trellis.

It helps you confirm that:

  1. Your campaigns are meeting goals.

  2. Trellis is optimizing bids effectively.

  3. You’re making the right adjustments to drive growth or improve efficiency.

You can complete most of this review directly within the Advertising Dashboard or the Ad Report — both provide full visibility into campaign performance and optimization activity.

✅ Step 1: Review Media Plan Performance

Where: Advertising Dashboard → Category View or Reports → Ad Report

  1. From the Advertising Dashboard, you can review Media Plans for a specific Category or view all campaigns in the Ad Report.

  2. Focus on key performance indicators like Spend, Sales, ACOS, and ROAS.

  3. Review Budget Utilization using the Serving Hours column — this shows how consistently your campaigns are active and whether budgets are limiting visibility.

  4. Identify:

    • Campaigns within your target ACOS range → performing as expected.

    • Campaigns spending less than expected → may need higher bids or broader targeting.

    • Campaigns over budget or with high ACOS → candidates for keyword or targeting refinements.

💡 Tip: Use filters or tags to isolate categories or brands for focused analysis.

✅ Step 2: Check Product & Ad Efficiency

Where: Advertising Dashboard or Ad Report

  1. In the same dashboard or report, analyze performance at the product or campaign level.

  2. Sort by Spend, Sales, or ACOS to quickly identify where most of your budget is going.

  3. Look for:

    • High spend, low sales: Review targeting or listing quality.

    • Low spend, high conversion rate: Candidate for scaling bids or GrowthMax strategy.

    • No activity: Check if the campaign is limited by budget or paused.

💡 Tip: Use the Product Report if you want to see how multiple campaigns are performing across the same SKU or ASIN.

✅ Step 3: Analyze Search Terms & Target Performance

Where: Reports → Search Term Report or Within Campaign Detail View

  1. Use the Search Term Report or Target Report to analyze how real customer queries are performing.

    • Identify high-converting search terms to add as new targets.

    • Spot irrelevant or low-performing queries to negate.

  2. Click into any specific campaign to view its target-level performance.

    • Review keyword or ASIN performance directly.

    • Adjust bids, pause low performers, or add new targets.

    • Update campaign settings (e.g., Match Type, Negations, or Harvesting behavior).

💡 Tip: Reviewing both targets and search terms helps you see how Amazon shoppers are actually finding your products — and where Trellis can optimize further.

✅ Step 4: Optimize Campaign Settings

Where: Inside Campaign → Configuration & Bulk Actions

Once you’ve identified opportunities, you can make updates directly from the same view:

  • Change Optimization Strategy: Switch between ROAS Boost, GrowthMax, or Product Launch depending on your goals.

  • Adjust Bid Ranges: Refine your min and max bids to better match competition.

  • Update Multipliers: Modify placement or audience multipliers for top-of-search or Amazon Business customers.

  • Bulk Actions: Apply bid updates, pause underperforming targets, or adjust multiple targets within a campaign.