Skip to content
  • There are no suggestions because the search field is empty.

Discovery and Harvesting

Enable Trellis to automatically find and test new keywords and ASINs to improve your campaign performance over time.

 

Overview

Discovery and harvesting are how Trellis expands and optimizes your targeting automatically.
When these settings are enabled, the engine continuously analyzes your customer search terms to identify high-performing keywords and ASINs.

You can find these options in Advanced Settings → Discovery and Harvesting.

(Image: crop top section showing “Auto Campaign,” “Enable Keyword Harvesting,” “Enable ASIN Harvesting,” and “Bootstrap with Historical Targets.”)

Discovery Options

✅ Auto Campaign

When enabled, Trellis creates both an automatic and a manual campaign:

  • The Auto Campaign explores and tests new keywords based on your product’s title and details.

  • The Manual Campaign receives high-performing keywords harvested from Auto, while those keywords are excluded (negated) from Auto to prevent duplication.

Use when:

  • Launching a new product or ASIN with no performance history.

  • Testing new keywords or markets.

✅ Enable Keyword Harvesting

Allows Trellis to automatically promote strong-performing keywords from your Auto campaigns and Broad Match Types into Manual campaigns.

The system evaluates terms based on clicks and conversions, using your organization’s harvesting thresholds (or your overrides).

Use when:
You want Trellis to continuously learn from new data and expand keyword coverage without manual imports.

✅ Enable ASIN Harvesting

Allows Trellis to harvest competitor or complementary ASINs that generate strong performance, helping your ads appear on relevant product detail pages.

Use when:
You want to increase visibility on competitor or related product listings.

🕓 Bootstrap with Historical Targets

Leverages past campaign data to “jump-start” a new campaign using proven keywords or ASINs from earlier campaigns.
This is helpful for brands relaunching a product, creating a similar ASIN, or restructuring their campaigns.

Example:
If your old campaign had strong results for the keyword “eco water bottle”, Trellis can preload it into your new media plan to maintain momentum.

Best Practices

Scenario Recommended Settings
New Product Launch Enable all discovery options for faster learning.
Mature Products Keep Keyword/ASIN Harvesting on; disable Auto Campaign if keyword list is already refined.
Seasonal Products Enable Auto Campaign temporarily during high-volume seasons to discover new search behavior.

 

💡 Bootstrap with Historical Targets will bring in a larger list of keywords - this is best utilized when ACOS is less of a constraint, as the list of keywords will be broad.