---
title: Working with Ad, Product, Target & Search Term Reports
description: Using Trellis Reports
---

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# Working with Ad, Product, Target & Search Term Reports

## Drill down into detailed performance data to analyze ads, products, targets, and search terms — and export the insights you need for optimization or reporting.

 

#### Overview

While dashboards show high-level trends, **Reports** give you granular visibility across every campaign, ASIN, keyword, and search query in Trellis.

Each report can be filtered, customized, and exported — making them ideal for deeper analysis, account reviews, or client updates.

You can find them under:  
**Left Navigation → Reports → Ad | Product | Target | Search Term**

### Video Walkthrough - Reporting Family & Use Cases for Each

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---

#### 🪄 Types of Reports

| Report | Description | Best For |
| --- | --- | --- |
| **Ad Report** | Lists all active and historical campaigns, including metrics like ACOS, ROAS, Spend, and Sales. | Reviewing campaign performance and efficiency by Media Plan. |
| **Product Report** | Summarizes performance for each ASIN or SKU across all ad types. | Comparing product-level profitability and identifying trends by category. |
| **Target Report** | Displays all active keyword, ASIN, and category targets Trellis is managing. | Deep-diving into target-level trends, CPCs, and conversion behavior. |
| **Search Term Report** | Shows all actual customer search queries and how they perform against your active targets. | Understanding how real search terms match to your keywords and identifying new opportunities or negatives. |

💡 ***Tip:*** Reports sync with live Amazon data daily. Product and search term data may show a short delay based on Amazon’s reporting window.

---

#### 🔍 How to Use Reports

### 1️⃣ Filter Your View

Each report includes advanced filtering and search options.  
You can filter by:

- **Category, Tag, or Brand**
- **Media Plan or Campaign Type**
- **Product ASIN or SKU**
- **Ad Type or Match Type**
- **Date Range**

💡 *Tags* make it easy to isolate performance for specific product groups — like *Seasonal Products*, *Premium Line*, or *Clearance*.

---

### 2️⃣ Customize Columns

Click the ⚙️ **gear icon** near the search bar to select which metrics display in the table.

Common column options include:

- Sales, Units, and Margin
- Spend, ACOS, ROAS, CPC
- Clicks and Conversion Rate
- For Search Terms: *Query, Match Type, and Matched Target*

Keep only key columns for quick review, or show everything before exporting a complete dataset.

---

### 3️⃣ Drill Down

Click on any line item to open detailed views:

- **Ad Report:** See all campaigns under a Media Plan.
- **Product Report:** View individual campaign performance by product.
- **Target Report:** Review how each keyword or ASIN is being bid on.
- **Search Term Report:** See which search queries triggered your ads and how they performed (clicks, spend, sales, conversions).

*Example:* You might find that the search term *“ceramic coffee mug”* performs strongly even though your target keyword is *“coffee mug”*. This helps you add *“ceramic coffee mug”* as a new exact keyword or negate irrelevant matches.

💡 ***Tip:*** You can utilize **Auto Harvesting** within a campaign or **Custom Harvesting Rules** to automate this process.

---

### 4️⃣ Export Your Data

To share or analyze data outside Trellis:

- Click the **Export** option in the **Left Hand Navigation -\> Reports.**
- Choose **CSV** or **Excel.**

---

#### 📁 Example Use Cases

| Goal | Report | What to Do |
| --- | --- | --- |
| Evaluate campaign efficiency | Ad Report | Compare ACOS by campaign. |
| Identify top-performing ASINs | Product Report | Sort by Units or Sales to find best sellers. |
| Optimize bids by keyword | Target Report | Sort by Conversion Rate or CPC efficiency. |
| Discover new keywords | Search Term Report | Filter by high conversions → add as new targets. |
| Reduce wasted spend | Search Term Report | Sort by clicks with no conversions → add as negatives. |

---

#### ⚙️ Related Tips

- Use the **Search Term Report** weekly to feed your keyword harvesting and negation strategy.
- Combine the **Product Report** with **Tags** to measure custom product group performance.
- Filter the **Target Report** by Match Type to understand which bidding approaches are performing best.
- Keep date ranges consistent (e.g., last 30 days) when comparing reports for alignment.

---

#### Video Walkthrough -  Using Ad-Level Reports

<iframe data-hsv-src="https://play.hubspotvideo.com/v/6658395/id/221973161080" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="221973161080" data-hsv-style="" data-hsv-width="1920" data-hsv-height="958" data-hsv-autoplay="false" data-hsv-loop="false" data-hsv-muted="false" data-hsv-hidden-controls="false" data-hsv-full-width="false"></iframe>

 

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    - [Pricing Strategies](https://support.gotrellis.com/en/knowledge-base/dynamic-pricing?hsLang=en#pricing-strategies)

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