---
title: Dynamic Pricing Dashboard Glossary
description: dynamic-pricing-dashboard-glossary
---
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# Dynamic Pricing Dashboard Glossary
## Goal: Understand the key metrics used in the Dynamic Pricing Dashboard, including how they are calculated and what they represent.
#### **Overview**
These metrics help you [evaluate how pricing changes affect performance](https://support.gotrellis.com/en/knowledge-base/how-to-report-using-the-pricing-dashboard?hsLang=en). Many calculations use **organic conversion rate** and **page views** to ensure forecasting accounts for changes in ad spend and other marketing activity.
#### **Metric Definitions**
### **Reference Conversion Rate (30-day Organic CVR)**
**What it is:** Your average **organic** conversion rate over the last 30 days.
**Equation:** Sum of orders / sum of page views (last 30 days, recalculated daily)
**Example:** 100 page views and 5 orders = **5% conversion rate**
### **Reference Price (90-day Median Price)**
**What it is:** The median selling price over the last 90 days — used as your **benchmark price**.
**Equation:** Median selling price (last 90 days)
**Example:** Prices of $18, $20, and $22 → reference price = **$20**
### **Average Sales Price (ASP)**
**What it is:** The average price customers actually paid during the selected time period.
**Equation:** Total sales / total units (calculated daily)
**Example:** $2,000 revenue ÷ 100 units = **$20.00 ASP**
### **Forecasted Units**
**What it is:** Estimated daily units sold, based on page views and your organic CVR.
**Equation:** 30-day avg Organic Conversion Rate × page views (calculated daily)
**Example:** 1,000 page views × 5% CVR = **50 forecasted units**
### **Forecasted Sales**
**What it is:** Estimated revenue based on forecasted units and your reference price.
**Equation:** Forecasted units × reference price (calculated daily)
**Example:** 100 forecasted units × $20 = **$2,000 forecasted sales**
### **Gross Contribution Dollars (GCD)**
**What it is:** Measures **additional revenue gained from pricing higher** than the reference price.
**Equation:** (ASP − reference price) × actual units (calculated daily)
**Example:** ASP $25 vs. ref. price $20 on 100 units → **$500 GCD**
### **Volume Retention Cost (VRC)**
**What it is:** The negative version of GCD — measures revenue **lost from discounting** below the reference price.
**Equation:** (ASP − reference price) × actual units (calculated daily)
**Example:** ASP $20 vs. ref. price $25 on 100 units → **–$500 VRC**
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