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How to Create a Media Plan

Set up and launch a Media Plan to automatically create and optimize your Amazon advertising campaigns using Trellis.

1. Start from the Advertising Dashboard

Click Create Media Plan from the right hand side of your Advertising Dashboard or from within a specific category, underneath the main graph.

Knowledge Base Structure Guide

2. Enter Basic Setup Details

Give your Media Plan a clear name and select the relevant category.

  • You can also add tags to organize campaigns later.

  • Choose a strategy, which defines default optimization settings:

    • Demand Generation – Increase visibility and awareness.

    • Product Launch – Build traction for new products.

    • Optimize ACOS Profitability – Focus on efficiency and lower ad costs.

    • Share of Voice – Concentrate spend on key search terms.

    • Segmented Strategy – Customize targeting and optimization (for advanced users).

Knowledge Base Structure Guide (1)

💡 Tip: Strategies determine the initial optimization model and ACOS range that Trellis will use when creating your ad. However, these can always be changed after the fact.

3. Choose Your Ad Type

Select which Amazon ad format you’d like to create:

  • Sponsored Product – Promote individual products in search results and detail pages. 

  • Sponsored Brand / Video – Highlight multiple products or video ads under your brand.

  • Sponsored Display – Reach audiences on and off Amazon.

  • Sponsored Product: Auto – Allow Amazon to automatically match ads to relevant keywords.

Knowledge Base Structure Guide (2)

💡 Tip: Sponsored Product Ads can also have a harvesting auto campaign created along with it using the Advanced Settings.

4. Select Products to Advertise

Choose which products to include in your Media Plan.

  • Use filters to search by SKU, ASIN, category, or tag.

  • Select one or multiple products to advertise.

Knowledge Base Structure Guide (3)

5. Set Up Targeting

Choose how you want Trellis to target customers:

  • Funnel Targeting
    Add Product Type and Attributes (like color, size, or material). Trellis will automatically generate keyword combinations based on these inputs.
    ⚠️ Note: You must include at least one attribute—product type alone will not generate keywords.

  • Manual Targeting
    Enter your own keywords and ASINs directly, or add additional ones alongside Funnel targeting.

Knowledge Base Structure Guide (4)

6. Adjust Advanced Settings (Optional)

Scroll down to Advanced Settings to fine-tune campaign behavior.

Here you can:

  • Enable or disable Discovery, Keyword Harvesting, or ASIN Harvesting.

  • Select your Optimization Strategy (ROAS Boost, Growth Max, etc.).

  • Choose Match Types and Broad Modifiers.

  • Define Bid Range and Bid Strategy (e.g., Down Only or Up/Down).

  • Set Budget Split between Auto and Manual campaigns.

  • Adjust Lookback Windows for ACOS and conversion rate optimization.

  • Add Negative Keywords/ASINs or enable Auto Negation.

Knowledge Base Structure Guide (5)

💡 See also:

7. Review and Activate

In the final step, confirm all campaign settings:

  • Setup Details: Name, Category, Strategy, Ad Type

  • ACOS Range: Verify Low and High targets

  • Daily Budget and Status

  • Products and Targeting Parameters

Knowledge Base Structure Guide (7)

When everything looks good, click Activate.
Trellis will automatically create the campaign in Amazon and begin optimizing bids and targets based on your selected strategy.

💡 Once activated, performance data will begin syncing, and Trellis will adjust bids daily within your set ACOS range.